Profile in Style | Ulrika Lundgren

Travel

By Sandra Ballentine September 13, 2012

Marijke Aerden
The designer, Ulrika Lundgren, mixes vintage fur with pieces from Rika, her fashion label.

Whether she’s designing her rock ’n’ roll-romantic fashion label, Rika, decorating the Amsterdam apartment she shares with her family or choosing art for the walls of Maison Rika, her tiny canal-side guesthouse, this Swedish-born, Netherlands-based tastemaker stays true to her roots — for the most part. “I’m super-Scandinavian in my style,” she says, “but because I haven’t lived there for so long, I’m influenced by other cultures and the places I go, like London, Paris, Mexico, Mallorca and Bali.” A common visual vein that runs through all of Lundgren’s work is her signature palette: black and cream punctuated by jolts of primary color in the form of art and accessories. “My interiors, like my clothes and bags, are quite urban,” she says. “But I don’t like coldness, so I soften the edges and add warmth.” More…